ETFChannel.com is aimed at financial advisors trying to maximize opportunities in ETFs, and includes a number of ground-breaking features that allow investors to dig deeper into ETFs than ever before. Where once investors spent countless hours visiting multiple Web sites to find information about individual funds, ETFChannel.com now acts as a one-stop source for aggregated data on more than 800 ETFs. Visitors have ready access to timely fund pricing and updates of key metrics. An ETF look-up on the site will provide investors with information about the fund’s net asset value, average broker ratings, in-depth fund holdings, sector and country concentrations, as well as a current quote for the fund. What differentiates ETFChannel.com’s content from other sites is the expansive scope of the data. With in-depth insight into each fund, investors will benefit from stronger research, and a better understanding about the ETFs that comprise their portfolio. Another unique feature found only on ETFChannel.com is the ETF Finder. This tool allows investors to identify ETFs that hold certain stocks, as input by the user. For example, an investor looking to buy into a fund that holds stock in top consumer electronics companies can enter the symbols of several individual companies into the ETF Finder and discover unique ETFs that hold their desired stocks.