Joan Lappin CFA, is chairman and chief investment officer of Gramercy Capital Mgt. Corp., a registered investment advisor based in New York City, which she founded in 1986. Gramercy has been ranked #1 for five-year performance in the Nelson’s Directory of Registered Investment Advisors. She is known as a contrarian stock picker with more than 45 years’ experience. Ms. Lappin writes her own blog: Deduced Reckoning for Forbes.com. She also recently founded JoanLappin.com. Feature stories about Ms. Lappin have appeared in the Wall Street Journal, Business Week, Barron’s, Forbes, Money, USA Today, Newsweek, and the New York Times. Business Week has called her "An investment guru." Ms. Lappin has often been a featured guest on PBS, CNBC, Bloomberg, CNN, and the FOX Business Network.