Based in Austin, Texas, Bumble (BMBL) is the parent company of two of the world’s highest-grossing dating apps: Badoo and Bumble, with millions of users worldwide, asserts Mark Skousen, in his fast-paced, premium trading service, Home Run Trader.
Founded by CEO Whitney Wolfe Herd seven years ago, the Bumble app is an online dating service with a twist. Women are required to make the first move, shifting old-fashioned power dynamics to the fairer sex.
Bumble says its app encourages kindness, integrity and respect. But, there is no doubt that women are primarily drawn to it because they pick their prospective dating partners, rather than the other way around.
A decade ago, just 3% of internet users who were married or in a relationship met their partner online. Today, more than one in three relationships originates on a dating app.
And demographics favor this business. According to the Bureau of Labor Statistics, more than 124 million Americans, age 16 and up, are single.
That’s more than half of the adult population. The world's population is growing. Internet usage is expanding. Smartphones and other mobile devices are proliferating. And, there is now widespread acceptance of online dating.
There is no guarantee, of course, that any potential match will have the chemistry that creates a long-term bond. (If, indeed, that is what a subscriber is even seeking.) Online dating is simply an easy and effective way to meet potential romantic partners.
And the numbers show that Bumble’s business strategy works. Wall Street expected the company to lose $0.04 a share in the March quarter. Instead, it reported earnings of $1.69 -- on a 43% increase in revenue.
Looking ahead, I expect this company to prosper. And apparently, so does Director Amy Griffin.
Securities and Exchange Commission (SEC) filings reveal that she recently purchased 118,000 shares at up to $43.48 a share, an investment of more than $5 million.
Director Griffin is not just an insider with access to material, non-public information. She has a venture capital background and is the managing partner of G9 Ventures, a fund that supports companies geared to empower consumers.
In sum, this is a rapidly growing company with solid fundamentals, capable management and telltale insider buying. So, pick up Bumble at market. If you prefer to play this one more aggressively, try the BMBL October $55 calls, which last traded for $2.95 and expire on Oct. 15.