It was a colder Memorial Day than usual this year in New York City, which apparently sent Americans looking for something to do when they couldn’t hit the beach. AMC Entertainment Holdings Inc. (AMC) set holiday-weekend records, writes Tom Bruni, editor-in-chief of The Daily Rip by Stocktwits.

It drew 7 million moviegoers from Thursday through Monday. The strong turnout was driven by Lilo & Stitch and Mission: Impossible – The Final Reckoning, which filled premium screens like IMAX, Dolby Cinema, and RealD 3D.

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AMC stock flew after the company reported its third-biggest revenue mark over a five-day period in more than a decade, with record admissions, food and beverage sales, and total revenue. CEO Adam Aron noted that the industry appears to have “turned a corner,” with consistent weekend box office strength since April.

Retail sentiment on Stocktwits remained extremely bullish, reflecting optimism about AMC’s recovery. Paramount Global (PARA), Warner Bros. Discovery Inc. (WBD), and The Walt Disney Co. (DIS) also climbed after they too reported high viewership.

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