Tune in to Scripps: Cooking to Travel

04/06/2017 2:50 am EST


Charles Carlson

Editor, DRIP Investor

At a time when many media companies are seeing shrinking viewership, Scripps Networks Interactive (SNI) is finding plenty of viewers, suggests Chuck Carlson, editor DRIP Investor.

Indeed, the lifestyles programmer has some of the strongest brands in the cable business, including the popular HGTV channel.

Scripps Networks Interactive is a leading provider of lifestyle content in the home, food, and travel categories. Brands include HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, and Great American Country.

International operations include TVN, Poland’s premier media company; and UKTV, a commercial joint venture with BBC Worldwide.

The stronghold on the home and lifestyles market makes the company’s programming a favorite with advertisers, especially those targeting the female market. Indeed, for the 10th consecutive year, HGTV was the number one cable network among “upscale” women.

Much has been written about the changing media landscape and the pressure on cable networks with emerging distribution platforms.

SNI should be positioned nicely in this changing world. The company owns its content, which means it can leverage this content across a multitude of platforms and distribution channels.

SNI, with a market cap of $10 billion, is a way to play the likely consolidation in the media sector. Its brands could prove alluring to a larger media player in the lifestyles space. Even without a takeover, these shares are appealing based on strong brand names and a good growth profile.

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