Rumors point to September 10 for the new iPhone

08/12/2013 6:26 pm EST


Jim Jubak

Founder and Editor,

September 10, says the Apple (AAPL) rumor mill.

That’s the date, the rumors say, for Apple’s event introducing the new iPhone. The date makes sense in terms of Apple’s need to get this product to market for the end of the year shopping season, but, as is Apple’s policy, the company has so far refused to confirm or deny the date.

The rumors also sketch in the outlines of the new iPhone, which, the belief goes, will be called the 5S and not the 6. The new phone will have a bigger screen, will be cheaper (not clear whether the new phone will have cheaper models or whether Apple will lower the price point on older iPhones), and will come in a range of colors. (And I’d beware of this “fact” since it may be no more than analysts’ view of what Apple would do (if they ran the company) to capture market share, especially in emerging markets.) Speculation has also pointed to fingerprint authentication as a new software feature based on Apple’s purchase of a fingerprint authentication software company.

Apple shares closed up 2.84% to $467.36 today. Apple is a member of my Jubak’s Picks portfolio

Full disclosure: I don’t own shares of any of the companies mentioned in this post in my personal portfolio. When in 2010 I started the mutual fund I manage, Jubak Global Equity Fund, I liquidated all my individual stock holdings and put the money into the fund. The fund may or may not now own positions in any stock mentioned in this post. The fund did own shares of Apple as of the end of June. For a full list of the stocks in the fund as of the end of June see the fund’s portfolio at

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