Apple October 22 iPad 5 launch to overshadow Microsoft and Nokia tablet events

10/09/2013 7:28 pm EST


Jim Jubak

Founder and Editor,

October 22 is shaping up as a very busy day in the technology sector with events scheduled by Microsoft (MSFT), Nokia (NOK) and, probably, Apple (AAPL.) Apple is a member of my Jubak’s Picks portfolio

Got to wonder if new tablets from Microsoft and Nokia will capture any mindshare given Apple’s refresh of the iPad and a new iPad Mini 2.

Apple’s iPad 5 has been a long time coming—the iPad 4 was released about a year ago. Rumors say the new iPad will be thinner and lighter with an improved camera. The price tag is expected to be similar to past launches with a 16GB iPad selling for $499. If Apple follows past form, the iPad 5 would go on sale about a week after the event on November 1.

The big question on the iPad Mini is whether or not it will match the iPad’s “Retina” display. News from Apple’s supply chain says that Apple has been having production trouble with the Retina display for the Mini and that the company won’t be able to do a global launch of a Mini with that high quality display before Christmas. Other rumors say the Mini will be available in a variety of colors like the iPhone 5C.

Some analysts on Wall Street point to data showing that the tablet market shrank in the second quarter as evidence that there’s pent up demand for new tablet models such as the iPad 5 and the iPad Mini. Global tablet sales fell 9.7% to 45.1 million in the second quarter with iPad shipments falling to 14.6 million units from 19.5 million in the first quarter, according to IDC.

Microsoft is scheduled to announce the Surface2 tablet on that date. Nokia is expected to launch two products that day: the Sirius tablet and the Lumia 1520 tablet running on Windows Phone 8.

Full disclosure: I don’t own shares of any of the companies mentioned in this post in my personal portfolio. When in 2010 I started the mutual fund I manage, Jubak Global Equity Fund , I liquidated all my individual stock holdings and put the money into the fund. The fund did own shares of Apple as of the end of June. For a complete list of the fund’s holdings as of the end of June see the fund’s portfolio at
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