Movement without direction: That was the stock market story last week but it's about to change

10/04/2010 4:22 pm EST


Jim Jubak

Founder and Editor,

The Standard & Poor’s 500 stock index closed on Friday September 24 at 1149. The index closed on Friday October 1 at 1146.

That’s a net move of 3 points in five trading sessions. For the past week stocks have been stuck in a rut. Spinning their wheels. As stagnant as Polka’s pond in August. (I played hockey there in the winter. In August you don’t want to know.)

For the first few days of this week I expect a replay of last week’s lack of net movement. But things will start to change on Thursday. That day brings the beginning of earnings season with a report from PepsiCo (PEP) before the market opens and from Alcoa (AA) after the market closes. And then on Friday the U.S. government will announce job and unemployment figures for September.

I’m willing to bet that even if you’re committed to torturing the data, you won’t be able to find much direction in those numbers. Alcoa simply isn’t the right company in the right industry to tell us how the economy is doing or what earnings season is going to look like. The unemployment numbers are moving so slowly that all they tell us is that they’re moving slowly. (Which is itself depressing this long after the official end of the Great Recession.)

Earnings season really starts to deliver the week after this with a report from Intel (INTC) after the close on Tuesday, October 12. Everybody will be waiting to hear what Intel says about the upcoming and critical fourth quarter and consumer buying (or lack thereof). That report will set the tone for the entire technology sector.

On Wednesday, October 13,  before the open JPMorgan Chase kicks off bank earnings. Investors want to know if trading revenues at the big banks will be as bad as expected (and therefore depress earnings to the degree now projected.) But the really important trend to watch will be how fast credit quality is improving at banks. If consumers are falling into delinquency less frequently banks will be able to actually reduce their loan loss reserves—and that will be a boost to bank earnings. But a falling delinquency rate is also a critical precursor of any recovery in consumer spending. It’s hard to work up much enthusiasm about spending when you credit card has just been suspended. (For more on how earnings season could lead to a dip in the markets, see my post )

So expect to see some movement in stock prices at the end of this week. But I’m afraid you’ll have to wait until the following week to see action that results in much net change in prices.
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