Stock pick Apple to launch high-and low-end iPhone at same September 10 event

08/19/2013 6:51 pm EST


Jim Jubak

Founder and Editor,

Apple (AAPL) has asked assembler Hon Hai Precision Industry to ship a new high-end and low-end iPhone in early September, the Wall Street Journal reported today. This confirms informed rumors that Apple will launch new iPhones at a September 10 event.

The low-cost model would come with a plastic case instead of the iPhone’s now standard metal case, reports from suppliers indicate. The cases for both models would come in multiple colors. News reports also say that the phone size and the screen size will remain the same as with current models. If Apple follows its typical launch pattern, the new phones would go on sale about 10 days after the launch event.

Wall Street’s expectations for the new phones are heady. Analysts are projecting that total iPhone shipments will rise to 35 million in the calendar third quarter—that’s a 30% increase over the calendar third quarter of 2012—and then climb further to 55 million phones in the fourth quarter. As important as the absolute number of phones will be the break down between the high- and low-end models with analysts hunkering down to see if the low-cost iPhone cannibalizes high-end sales or, as Apple hopes, increases the iPhone’s market share in developing economies such as China.

Plans from Apple competitors seem to confirm the rumored September 10 launch date for new iPhones. Samsung, for example, plans a September 4 launch event for a new large-screen Galaxy Note phablet (a phone/tablet hybrid) and a smartwatch called “Galaxy Gear.”

Apple’s shares closed up 1.08% today at $507.74. The stock is up 20.2% in the 30 days ended on August 19. Apple is a member of my Jubak’s Picks portfolio

Full disclosure: I don’t own shares of any of the companies mentioned in this post in my personal portfolio. When in 2010 I started the mutual fund I manage, Jubak Global Equity Fund, I liquidated all my individual stock holdings and put the money into the fund. The fund may or may not now own positions in any stock mentioned in this post. The fund did own shares of Apple as of the end of June. For a full list of the stocks in the fund as of the end of June see the fund’s portfolio at

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