Apple 5S trade ins run 4X launch weekend for iPhone 5

09/25/2013 3:15 pm EST


Jim Jubak

Founder and Editor,

Electronics recycling specialist Gazelle is reporting a 210% increase in the number of Samsung phones traded in using its service during the iPhones launch weekend, according to I don’t have a lot of context for the number but Gazelle says it handled four times as many trade ins during this launch weekend as it did during last year’s iPhone 5 launch.

I’m not sure that I’d leap from this number to a conclusion that Apple (AAPL) is going to claw back significant market share from Samsung and other Android phone makers with the iPhone 5S and 5C, but I’d certainly rather see the trend pointing this way than in the opposite direction.

Apple, a member of my Jubak’s Picks portfolio ,is down 1.25% today as of 2:45 p.m. New York time.

Full disclosure: I don’t own shares of any of the companies mentioned in this post in my personal portfolio. When in 2010 I started the mutual fund I manage, Jubak Global Equity Fund, I liquidated all my individual stock holdings and put the money into the fund. The fund may or may not now own positions in any stock mentioned in this post. The fund did own shares of Apple as of the end of June. For a full list of the stocks in the fund as of the end of June see the fund’s portfolio at

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