An Undiscovered Growth Story

09/26/2003 12:00 am EST

Focus:

Nancy Zambell

Editor, Wall Street's Best Investments and Wall Street's Best Dividend Stocks

Nancy Zambell and Sharon Parker are two of the smartest advisors around. Their common-sense, fundamental approach to stock selection has proven highly successful to their respective services. Now, the two have just merged their talents and will be co-editors of UnDiscovered Stocks. Here’s the first buy from their new joint effort.

"This undervalued play is squeaky clean, and should lubricate your portfolio's performance. It's a company that's flagship product sits in the garage or kitchen of more than 80% of US households. WD-40 Co. (WDFC NASDAQ) takes its names from the do-it-all wonder lubricant. The product was initially developed for the Department of Defense in 1953 to solve rusting problems on a missile project. It worked so well that employees started sneaking it out of the plant to use at home. Voila! The consumer market for WD-40 was born. Today it is the #1 multi-purpose problem solver. One million cans are sold each week in 160 countries. There is even a WD-40 fan club with 60,000 members.

"WD-40 was a one-product company until 1995. It then acquired 3-in-One oil, which is now the leading product in its niche. WD-40 also bought Lava soap, which is now the #1 branded heavy-duty hand cleaner in the US. It also acquired 2000 Flushes, a product that created the long-duration automatic toilet bowl cleaner market; Carpet Fresh, which created the rug deodorizer market; and X-14, a pioneer product in the mildew stain remover market. The company hit the jackpot last year when it bought Heartland, which gave it Spot Shot, an aerosol carpet spot remover. These new product lines should propel WD-40 to new heights. The key is taking advantage of its greatest asset - its marketing muscle. WD-40 presents investors with a great opportunity. By buying this undervalued stock you'll get a solid core product and some of the steadiest growth you'll ever find, plus the catalyst of new products to turn it into a true growth story."

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