Three Wireless Opportunities

10/20/2006 12:00 am EST

Focus:

It is always a pleasure to hear tech wizard Nikhil Hutheesing speak about the wireless industry--its trends and market leaders--but especially, the latest innovative products coming down the pipeline. Here, he looks at three companies who've made big announcements…

"CellStar (
CLST OTC) announced an agreement to provide programming and fulfillment services of certain wireless handsets and related products to TTI Mobile's customers. Perhaps even more exciting is an announcement with SanDisk, which named CellStar a distributor for its flash memory cards for the mobile phone industry. SanDisk offers a wide selection of storage devices, and at the recent CTIA Wireless Show in Los Angeles, the company announced the highest capacity card for cell phones, the 4GB SanDisk miniSDHC card. The card is great for storage-intensive applications such as digital imaging, music and video record/playback functions, as well as mobile television and videogames. CellStar will distribute the entire SanDisk product line, including its Sansa MP3 music players, to its vast network of U.S. wireless operators, dealers, retailers, and MVNOs.

"Hearst Corporation has turned to Cisco (
CSCO NASDAQ GS) for its Unified Wireless Network, along with MobileAccess Universal Wireless Network infrastructure, at Hearst Tower in New York. This is one of the largest "green" enterprise deployments of wireless and will be useful in providing owners of high-rise buildings an affordable and efficient way to connect people. These wireless networks can also be shared with multiple constituencies, and they support various security and user profiles. To do this, Cisco teamed with MobileAccess Networks, an enterprise wireless company that provides universal platforms for connecting people and applications, to implement an innovative approach that would maximize connectivity while minimizing workplace impact. The Cisco Unified Wireless Network is the industry's leading wired and wireless solution that cost-effectively addresses WLAN security, deployment, management and control issues. It combines elements of Cisco wireless and wired networking technologies to deliver secure, scalable WLANs with a low total cost of ownership.

"Electronic Arts (
ERTS NASDAQ GS) reported an agreement to provide games that will be available to owners of Nokia devices. This is great news for distribution of EA's games. However, financial terms of the deal were not disclosed. I went to an Electronic Arts showing of its newest products for 2007. The games were fascinating and seem to keep getting better. There were a number available on mobile phones. I played Bejeweled with one of EA's representatives (he was on one phone, I was on another). It was a lot of fun--and worked well. Now, EA is pinning its hopes on a successful holiday season. A big part of its success will depend on how well Nintendo's Wii does when it is launched in November. I think it has great prospects."

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