Outsmarting a Networking Giant

Focus: STOCKS

Rob DeFrancesco Image Rob DeFrancesco Founder, Tech-Stock Prospector

One thing about the David and Goliath story is that quick and adaptable is still an advantage in the 21st Century, notes Rob DeFrancesco of Tech Stock Prospector.

Last month, shares of Aruba Networks (ARUN) initially reacted negatively after Cisco Systems (CSCO) announced the $1.2-billion purchase of Meraki Networks, a privately held competitor in the enterprise wireless LAN market.

The deal takes Cisco out of the running as a potential Aruba buyer and also turns up the competitive heat in the mid-market segment.

Cisco is paying a hefty premium of roughly 17x Meraki's estimated 2012 revenue of $70 million. However, I do think the deal makes sense because it gives Cisco a presence in cloud-based management of enterprise WiFi networks.

With Meraki, a customer can centrally manage WiFi access across its entire network from the cloud. This is a compelling use case for customers with many branch offices, stores, or restaurants.

Aruba has a competing offering with Aruba Instant, which is geared more toward mid-market customers. And with Aruba's focus on the enterprise, all of its solutions can easily be upgraded to handle larger customer networks.

Aruba has been making inroads with its Instant offering (it's one of the fastest growing products in company history), which makes the Cisco purchase of Meraki look like it was a defensive move. Cisco would never admit that.

But the truth is Aruba forced Cisco's hand and the networking giant had to pay up for Meraki.

Aruba may initially benefit a bit from the Meraki purchase because the deal will move some channel partners to focus more on offerings from other vendors, as a good number of channel players don't particularly like dealing with Cisco.