Rentrak: Measuring Media

03/28/2014 7:00 am EST

Focus: STOCKS

James Oberweis

President, Oberweis Asset Management, Inc.

Our latest featured stock is a global media measurement and distribution company serving the entertainment, television, and advertising industries, notes small-cap expert Jim Oberweis, Jr., editor of The Oberweis Report.

Rentrak (RENT) offers technology that merges television viewership, advanced demographics, and actual consumer behavior information across multiple platforms, devices, and distribution channels.

Rentrak processes and aggregates data from hundreds of billions of transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the Internet, on a smart phone, or other portable device.

It measures these transactions whether purchased, rented, recorded, downloaded, or streamed from multiple channels. These content databases measure viewership across every screen and are fused with third-party consumer segmentation and purchase databases.

By linking multiscreen viewership information with information about the products those viewers consume and prefer, Rentrak provides its clients with the knowledge necessary to more precisely target their advertising.

Its clients include content producers, distributors, advertisers, and advertising agencies. On January 16, CBS became the first major broadcast network to subscribe to Rentrak’s service.

In the company’s latest reported third quarter, sales increased approximately 27% to $31.6 million from $24.9 million in the third quarter of last year. Rentrak Corp. reported earnings per share of $.12 in the latest reported third quarter, versus a loss in the same quarter of last year.

Clients of Oberweis Asset Management own approximately 16,000 shares. These shares may be appropriate for risk-oriented investors.

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