Contrary Call on Alcoa

06/17/2014 7:00 am EST

Focus: STOCKS

Beth Gaston Moon

, Schaeffer's Investment Research, Inc.

Our latest featured options idea—an aluminum producer—is also the company that unofficially kicks off earnings season each quarter, notes Beth Gaston Moon in Schaeffer's Investment Research.

Alcoa (AA) has been marching quietly higher in impressive fashion this year. Year-over-year, AA shares have gained more than 70%, and just reached their highest point since August 2011, at $14.27.

Helping in the stock's quest for new highs has been the equity's 40-day moving average. AA shares have been trendline atop their 40-day since last October, and have bounced from support here numerous times, including as recently as last week.

Not everyone is impressed with this price action, however, starting with Wall Street. Fifteen brokerage firms follow the stock, ten of who rank it a "hold" or worse. Additionally, the consensus 12-month price target of $12.82 is below Alcoa's current price of $14.17.

As the shares continue to march up the charts, upgrades—such as the one BofA-Merrill Lynch handed down earlier this week—and/or price-target hikes could be in the cards.

Meanwhile, in the options pits, the equity's 50-day put/call volume ratio has zoomed higher in recent months. Specifically, the reading has surged from 0.39 on March 6 to 0.74 today, indicating demand for long puts (relative to calls) is growing. What's more, this ratio stands just 2 percentage points shy of an annual peak.

Alcoa could also benefit from a short-covering rally, if short sellers begin to abandon their bearish bets. At present, 6.5% of the stock's float is sold short, representing more than a week's worth of pent-up buying demand, at AA's average daily trading volume.

Traders interested in speculating on further upside in Alcoa might consider the in-the-money September 12 call, currently asked at $2.42 per contract. Note that this time frame encompasses the company's next earnings report, scheduled for the evening of July 8.

Subscribe to Schaeffer's Investment Research here…

More from MoneyShow.com:

A Safe Way to Own Metals

The Adens: Bonds, Stocks, and Metals

Strategic Metals: From Air to Sea

Related Articles on STOCKS