comScore: Media and Money

04/01/2015 8:00 am EST


James Oberweis

President, Oberweis Asset Management, Inc.

This featured recommendation—a small-cap tech stock—provides trusted, independent data, metrics, products, and services to clients in the media, advertising, and marketing industries, notes Jim Oberweis, Jr., money manager and editor of The Oberweis Report.

comScore, Inc. (SCOR) delivers digital media analytics that help content owners and advertisers understand—and thus properly value—the composition of consumer media audiences and help marketers understand the performance and effectiveness of advertising targeted at these audiences.

comScore measures what people do as they navigate the digital world across multiple technology platforms and devices including smartphones, tablets, televisions, and desktop computers.

The company’s technology measures consumer interactions with digital media, including Web sites, apps, video programming, and advertising.

comScore combines proprietary data with their clients’ own data and data from partners, to provide unique digital media analytics via a scalable Software-as-a-Service delivery model.

Most recently, the company announced partnerships with both Google and Yahoo to integrate comScore’s vCE product into their respective ad server platforms.

The company is scheduled to exit the beta period with Google at the end of the first quarter and we expect a successful beta could translate into accelerated growth later in 2015.

In the company’s latest reported fourth quarter, sales increased approximately 18% to $90.1 million from $76.5 million in the fourth quarter of last year. comScore Inc. reported earnings per share of $.45 in the latest reported fourth quarter versus $.35 in the same quarter of last year.

Clients of Oberweis Asset Management own approximately 70,000 shares. These shares may be appropriate for risk oriented investors.

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