A "Star" in Online Gaming

05/03/2019 5:00 am EST

Focus: TECHNOLOGY

Briton Ryle

Editor, The Wealth Advisory

The Stars Group (TSG) is a global leader in the online and mobile gaming and interactive entertainment industries. It’s got millions of customers playing its games for real money every day, explains Brit Ryle, growth stock expert and editor of The Wealth Advisory.

The company operates around the globe wherever online gaming and gambling is permitted. Its electronic gaming brands are PokerStars, PokerStars Casino, BetStars, Full Tilt, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker.

And the company operates live action events and tours including PokerStars Players No Limit Hold’em Championship, European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival, and PokerStars MEGASTACK.

The company is pretty well diversified; it’s got three main segments — poker, gaming, and sports betting. Each one contributes about a third of the company’s cash. But it’s not so much what the company has already established that makes me like it so much. It’s the potential for future growth.

TSG already operates platforms in Australia, the European Union, Ireland, the UK, and the Americas. But most of its revenues come from Ireland, the UK, and the EU. The rest of Europe, the Americas, Australia and New Zealand, and the rest of the world only contribute 27% combined. That’s a lot of room to expand.

And the U.S. has a brand-new sports betting market that’s just ripe for the picking. And it could spread across the entire nation in the coming years.

Several states are considering new legislation allowing sports betting since the U.S. Supreme Court ruled in favor last year. Some already have it on the books. Some have proposed legislation up for votes. Others are likely to bring back previously proposed plans.

That’s a massive market with the potential to be worth billions in a few years. And The Stars Group is perfectly positioned to become the leader in online sports betting in the U.S. as well.

Over the past three years, The Stars Group has grown revenue per share from under $6 to nearly $9. And for a while, the company’s stock price was reflecting this speedy sales growth.

But last year, investors pulled their wagers and drove the share price down by over 50% from its highs. Yet, all the while, management continued to bring in more and more money. Thanks to sellers driving the price down, we’re getting TGS for about 50% of its enterprise value (EV).

We expect to see steady growth in the European market. But we’re really looking for major moves in the United States over the coming year or two. The Stars Group common shares are a “buy” under $22.50. I have a 12-month price target of $35.

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