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Traders Ask Avi: Should I Buy an IPO?
06/15/2017 2:51 am EST
Traders, don’t believe the hype of an IPO, cautions Avi Gilburt. He and colleague Zachary Manes present research on poor IPO performance by 16 debut companies, including SNAP, BABA, FB, ETSY, and SEAS.
I have been asked a number of times about buying into an IPO. So, I thought this may be a good topic to discuss in my latest Dear Avi series, and provide examples of my perspective.
What are IPOs?
Everyone is talking about the surge in IPOs of late. With the recent high-profile IPO of Snap Inc. (SNAP) falling below its initial offer price, it seems like a nice time to explain why I would almost never buy into an IPO.
As we know, there are few stocks which receive more hype than an initial public offering, yet, at the same time, there are few stocks riskier. But, I have not seen anyone really review what these IPOs do after their offerings are made on the market.
An initial public offering is when a private company makes its shares available through a publicly trading stock market. Oftentimes, the reason for the company to "go public" is to raise funds, as it is much easier to raise capital in this manner.
IPOs are often preceded by major marketing campaigns, highlighting the underlying company in order to stimulate buying interest in the company. And, when the marketing is truly good, then the stock will often soar from the opening price of the IPO within the hours and days of the opening price. This hype often pushes people into a buying frenzy, as the price rises to levels which, historically, have proven to be unsustainable.
In fact, the great majority of the time, not only do we see the price of the stock come back towards the price of the IPO, we see the price drop to at least 50% of the price struck not long after the IPO. Yes, you heard that right. Most of the recent IPOs have not only been unable to sustain their opening price months after the IPO, but most have dropped to 50% of the price struck not long after the IPO.
Examples of recent IPOs
The first IPO we want to highlight is Alibaba (BABA). This was a highly anticipated IPO, launched in September 2014 at $90. The day of the IPO, it surged to almost $100, on its way to a November 2014 high of $120, before falling in an almost year-long correction that saw a low of $57.25, or 36% under the IPO price and 52% off the high.
The next IPO we want to highlight is Facebook (FB). This was likely one of the most hyped IPOs of all time, and it opened at $38 in May 2012. That day it spiked to $45, but then quickly came back down, on its way to $17.50 in September that same year. It saw nearly 54% shaved off the IPO price in three and a half months and 61% off the $45 peak. Since the low of that post-IPO pattern, FB rallied in a larger impulsive pattern that is nearing a significant top.
ETSY Inc (ETSY) and Party City (PRTY) were more recent IPOs that were not only equally hyped, but both launched on the same day: April 16, 2015. PRTY came out at $20 and managed an initial rocky climb in the first few weeks of trading to a modest $22.60 level. It fell all the way to $7.50 in what we Elliotticians call a corrective (A)(B)(C) decline. And, for those counting, that is 63% off its IPO price!
ETSY did not fare any better. Its IPO price was $31, and ETSY spiked its opening day to almost $36 but closed red. It fell all the way to a low of $6 in early 2016 which represents a haircut of over 80% off the IPO level!
These are just a handful of recent examples, and there are many more, including Noodles & Co (NDLS) (which has lost 90% from its IPO price), Sprouts Farmers Market (SFM) (lost 67% from its high), Seaworld Entertainment (SEAS) (lost 69% from its high). And Bojangles Inc (BOJA) (which lost 43% from the IPO price, but may not bottom until it reaches the $7-$10 region...a 50%-66% haircut).
Why does this happen to IPOs?
The question now is why does this happen? Well, if one understands how market sentiment drives the price of the IPO, and how sentiment is patterned, we can easily understand this phenomenon.
When a company has sufficient growth and interest that it has become a candidate for an IPO, it is most likely approaching the top of what we would call a 5th wave (within a 5-wave pattern) in Elliott Wave parlance. This is usually the stage within the cycle of a stock when the excitement for the stock has reached the point it exceeds its true value. In fact, 5th waves usually exhibit the largest amount of optimism and euphoria about a stock relative to the rest of the cycle, and this is often when an IPO for the stock is released.
Now, what we know about 5th waves is that once the stock completes that wave, it usually retraces back towards the 50%-62% retracement from its high. And, as we have seen, most of these recent IPOs dropped to approximately 50%-62% of their IPO prices or highs were seen not long after their IPOs.
As you can see, it not advisable to buy an IPO on the day it comes out. But if you really like the company, then you should wait for the point at which the stock retraces to the 50% level of the price struck not long after the IPO. And, as we have shown, if you understand how market sentiment drives prices and sentiment movements are patterned, this is probably the smartest way to buy companies you like well after they roll out as an IPO, and, often, for quite a large discount to the IPO price.
Ultimately, we are cautioning don't believe the hype.
The article was co-written by myself and Zachary Mannes, the Lead Analyst of the StockWaves service at Elliottwavetrader.net. StockWaves, with its four analysts, provides Elliott Wave analysis to all stocks on the public US exchanges.
To view the IPO Example Charts for Thursday June 15th 2017, click here.
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