Kristi Ross photo

OPTIONS, STRATEGIES, TAXES

Kristi Ross

Co-CEO and President,

tastytrade

About Kristi

Kristi Ross is an award-winning entrepreneur who believes in empowering the do-it-yourself investor to engage more with their finances. She interviews innovative entrepreneurs making changes in their industries on her show, Bootstrapping in America. She also walks through the ins and outs of taxes for traders in Kristi's Tax Bursts. Ms. Ross started her career in public accounting, specializing in financial services industry clientele including individual traders, proprietary firms, market makers, and advisory firms. After her run as a public accountant, she acted as CFO of Automated Trading Desk Specialists, a stock specialist on the Chicago Stock Exchange. She then partnered up with Tom Sosnoff to serve as CFO of thinkorswim Group where she led numerous mergers, acquisitions, and integration. thinkorswim sold to TD-Ameritrade for $750M in 2009. Ms. Ross is the co-CEO of tastytrade, which launched in 2011. She also co-founded dough, a visual front-end trading technology platform that launched in 2014 and ultimately merged with and rebranded as tastytrade when the team launched their own online brokerage firm, tastyworks, in 2017.