Vice President, Customer Experience
Interbank FX, LLC
Marilyn McDonald joined Interbank FX (IBFX) in 2005 as the marketing director and is responsible for the company's brand identification and marketing strategy through both online and traditional media, as well as campaign measurement and data analysis on a weekly, quarterly, and annual basis. Specifically, her responsibilities include all aspects of the company's marketing effort, including budgeting, forecasting, and department direction. Previously, Ms. McDonald worked in marketing for Equis International, the retail investor division of Reuters. She also helped found a motion capture studio in the Salt Lake valley and spent a number of years working at an advertising agency/production house in New Zealand. Ms. McDonald has worked with a variety of clients that include Ford, Club Med, Anne Geddes, and many more. She has extensive experience in communicating messages and campaigns across multiple advertising mediums: print, Internet, television, etc... Ms. McDonald currently serves as an Associated Person and Principal of IBFX with the NFA. She is a Series 3 licensed futures broker and author of Forex Simplified.