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Too many investors get "psyched out" by the ups and downs in the stock market and overreact to the level of risk that they perceive is inherent in stock investing. While we can't eliminate risk from an investment portfolio, we can reduce risk by understanding the connection of risk and return, and by employing a stock strategy that serves defensive as well as offensive objectives.
Douglas Gerlach
National Association of Investors (NAIC),
Senior Equity Analyst
Doug Gerlach is the senior equity analyst with Equity Research Service, a division of the National Association of Investors (NAIC), and editor-in-chief of its stock newsletters including the award-winning Investor Advisory Service, the market-beating SmallCap Informer, and a dividend-focused newsletter. NAIC is also the home of the BetterInvesting Stock Selection Guide and other tools for stock analysis including StockCentral.com and MyStockProspector.com. Mr. Gerlach is the author of six books, including Investment Clubs for Dummies and The Armchair Millionaire.
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