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This 30-minute presentation will cover how to avoid getting it really wrong by not making the two really big mistakes that investors tend to make: Firstly, that they look at the name of an ETF and think they know all about it and secondly that they tend to choose "shiny" ETFs (popular products from a popular providers). Elisabeth Kashner and Emma Boyd will show how these instincts can lead to diabolical mistakes if the market moves in the wrong direction.
Emma Boyde
Financial Times,
ETF News Editor
Elisabeth Kashner
FactSet,
Director of ETF Research and Analytics
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