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Rritual Superfoods: A Leader in the Emerging Functional Food and Adaptogen Superfood Industry
Released on Wednesday, April 7, 2021•ALTERNATIVE INVESTMENTS
Launched in 2020, Premium superfood company Rritual is guided by a single purpose: to help each and everyone meet the demands of modern life with style and ease through functional foods and adaptogens. Rritual makes premium plant-based products featuring mindfully selected organic superfoods and adaptogenic herbs. To help support and achieve an optimal need-state, the company offers a range of products to fit every lifestyle. Rritual aims to be a market leader in the emerging functional food wellness industry which is growing to $275B by 2025 with a 7.9% CAGR.
David Kerbel, CPC, is CEO of Rritual and has over 30 years of senior experience in retail, brokerage, and CPG industries. From 2008 to 2011, he served as senior vice president of sales for Celsius Holdings, Inc. (CELH: NASDAQ) During his tenure, Celsius grew its retail sales from $400,000 to a multimillion-dollar figure, developed nationwide representation with CROSSMARK, Inc., and established distribution with industry giants such as 7-Eleven, Ralph's, Costco, BJ's Wholesale, CVS, Walgreens, Walmart, Rite Aid, Target, Duane Reade, and Stop and Shop. In total, Celsius' new distribution stemming from Mr. Kerbel's direct efforts led to $36 million in incremental sales in 2010 alone.
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