The idea behind FusionIQ was conceived over a decade ago when Kevin Lane, FusionIQ's founder, had an idea: What if investors only followed objective information about stocks. Only the data points that could be shown to matter. To find stocks that were poised to run. Starting originally in excel spreadsheets, Kevin began mathematically test market data points from both the technical and fundamental schools of thought to search for which information was the most value added in the investment process ? Which data mattered the most? What were investors religiously following that they shouldn't have been? What were they ignoring that they should have been paying attention to? What he discovered was eye opening ! The majority of information that Wall Street obsessed over, P/E ratios, management teams, channel checks and new product introductions, exceedingly seemed to be information that lagged major price moves.