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About Emma
Emma Boyde has worked for the Financial Times for 20 years, including five years as online editor for FTfm, the FT's fund management section. She has recently returned from a stint as Asia world news editor to take charge of editorial content on the FT's new ETFs hub.
Emma's Videos
This 30-minute presentation will cover how to avoid getting it really wrong by not making the two really big mistakes that investors tend to make: Firstly, that they look at the name of an ETF and think they know all about it and secondly that they tend to choose "shiny" ETFs (popular products from a popular providers). Elisabeth Kashner and Emma Boyd will show how these instincts can lead to diabolical mistakes if the market moves in the wrong direction.
Emma Boyde
ETFs
35:44