Susan Kay

Susan E. Kay is a vice president and a director of business development at MFS Fund Distributors, Inc., a subsidiary of MFS Investment Management® (MFS®). She has been with MFS for more than 25 years.

Susan has more than 30 years of experience in the financial services industry. As a director of business development at MFS, she has traveled extensively, meeting daily with top advisors from a wide array of firms. She has been invited into their practices and learned what has led to their success. She has asked advisors about how they market themselves, how they maintain visibility, how they treat their clients to a consistent fiveexperience, how they get referrals effortlessly and how they have essentially created raving fans out of their clients.

Susan has lectured widely and is frequently invited to speak on a variety of topics, ranging from developing a clientpractice and exceeding client expectations to marketing oneself effectively. She shares ideas that develop strong generational reach and tactics that create unparalleled fiveexperiences, lectures on using community involvement as a driver for acquiring new clients, highlights strategies for engaging clients in philanthropic planning and reveals tactics that lead to success in marketing to women. She is known for her competence and experience in developing practice strategies in the industry.

Susan is a 15member of the National Speakers Association.