Luis Merchan

Luis Merchan is president, chief executive officer and director. He is a proven executive with over 10 years of experience in enterprise sales management from industry-leading consumer package goods companies. Mr. Merchan has a background in corporate strategy, merchandising, expense management, and customer experience. He has served as the president - consumer good (which was subsumed by the president and chief executive officer roles) and director of the company since July 2020. Prior to that, Mr. Merchan served as vice president of workforce strategy and operations for Macy's Inc., where he managed the enterprise's profit and loss expense line for its 540-store portfolio. Throughout Mr. Merchan's 10-year tenure at Macy's, he led various sales and marketing initiatives, including the B2B corporate sales team that was responsible for $160 million in annual revenue and 15% year over year growth. Mr. Merchan held various executive-level roles at Macy's including VP of customer experience and selling support services, group VP national merchandising and sales - beauty, and served as VP regional merchandise execution. He obtained his Bachelor of industrial engineering from Pontifical Xaverian University in Bogota, Colombia, and his MBA from McNeese State University. Mr. Merchan also holds a graduate certificate in marketing management from Harvard University.