Senior Vice President
Merrill Edge Investment Products and Strategy
Rob Bell is a senior vice president in the Merrill Edge Investment Products and Strategy group at Bank of America. In this role, he works with multiple teams across Bank of America and Merrill Lynch to develop simple to use, innovative investment solutions, financial guidance, and digitally delivered advice to clients. Mr. Bell has been with the firm over eight years in various investment products manager roles with a focus on making investing accessible to online investors. Recently, he led product development effort for Merrill Edge Guided Investing launching in 2017 and continues to focus on the evolution of delivering investment product guidance and digitally delivered advice to Bank of America's customers.