Denise Shull photo

STRATEGIES

Denise Shull

CEO, Founder, & President,

The ReThink Group, Inc.

About Denise

Denise K. Shull MA, decision coach and performance architect, leverages her training in psychological science to solve the challenges of mental mistakes, confidence crises and slumps in Olympic athletes and Wall Street traders. She is known for her uncanny effectiveness in coaching, training, and assessing for the X factor of human performance under pressure. A former trader and trading desk manager, Ms. Shull's Wall Street career began in 1994 with traders from the Chicago Board Options Exchange. She then ran two equities desks before becoming a member of the Chicago Mercantile Exchange. In 2004, she also began translating neuroeconomics, the new science of the brain and risk, into investing and trading profits at banks, hedge funds, and proprietary trading firms. Her 2012 book, Market Mind Games, has been described as the "best of its genre" and a "Rosetta Stone of trading psychology". In 2015, Ms. Shull was invited to consult on Showtime's drama BILLIONS and in 2016, Bloomberg's Tradebook delivered their trader brain exercise game based on her work.

Denise's Videos

Denise Shull, the author of Market Mind Games, will be interviewed by John Netto in a fireside chat. She will discuss how this fictionalized account of her day-to-day life as a performance coach can be utilized by traders to help improve their performance. Shull will also share her inspiration for writing the book, how the story-telling nature of the book benefits traders, and the influence it has had on the performance-coaching industry.


2017 was the year of the investor as global equity markets compiled some of their greatest risk-adjusted returns in the last 100 years. The start to 2018 has ushered in a new volatility regime. John Netto hosts Wall Street Veterans Mike Bellafiore, John Floyd, Raj Sethi, and Denise Shull to uncover what ways active managers can define their value and profit in a market environment that has seen passive investing so successful.