Som Seif

Founder and CEO,

Purpose Investments, Inc.

  • Founder & CEO of Purpose Investments Inc.
  • Prior Investment Banker with RBC Capital Markets
  • Sunnybrook Hospital Fdn Board Member and Chair of the Art Gallery of Ontario Corp Dev Cmte

About Som

Som Seif is the founder and CEO of Purpose Investments, Inc., which he formed following the sale of Claymore Investments to BlackRock, Inc., in March 2012. Prior to Claymore Investments, he was an investment banker with RBC Capital Markets, where he played a key role in developing the structured products group, raising capital for both Canadian and US asset managers. Mr. Seif has a strong commitment to community and is currently a member of the Sunnybrook Hospital Foundation Board and chair of the Art Gallery of Ontario Corporate Development Committee.

Som's Videos

Join Som Seif, CEO of Purpose Investments, and Brian Mosoff, CEO of Ether Capital, to find out how institutions are increasing exposure to cryptocurrency and digital assets. They will provide a high-level overview of what cryptocurrency is, unique access points, and ways investors can build a position in the emerging asset class. 

Entrepreneur Som Seif, founder and CEO of Purpose Investments, explains how investors can strategically incorporate ETFs as mechanisms and tools in their portfolios to amplify profit and preserve capital. Mr. Seif will be in discussion with Mark Bunting, publisher and host of Uncommon Sense Investor, and John O'Connell, chairman and CEO of Davis Rea Investment Counsel.
Canadians are feeling less certain that their investment portfolio has the resiliency to withstand the rise of volatility. Purpose Investments CEO, Som Seif, breaks down what makes up a modern portfolio and what to consider in building a future-proof model.