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99% of all asset managers believe in buy-and-hold. Before you come to this session, walk into the exhibit hall and ask all of the big-name financial firms these two questions: 1) Will you change how you manage my money in a bear market as opposed to a bull market? and 2) How, specifically, will you know when the next bear market has begun? Then, come to this presentation and learn the truth about these two questions and why it is so important to the future of your financial well-being to never get talked into the high-risk buy-and-hold investment mentality. Mike Turner will teach you the right way to invest in the stock market and why you can look forward to both bull and bear markets without taking on undue risk. Nois NOT about annuities!