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Cryptocurrency is having an enormous impact on finance, payment systems, and value exchange. Cryptocurrencies captured the imagination of people around the world when the price of Bitcoin skyrocketed to $20,000. Many other coins and tokens took part of the craze as well. There are now at least 5,100 cryptos in circulation and new ones are created all the time. Most of these coins and tokens will fall by the wayside, simply because they do not have a unique purpose. Ultimately, the success and value of a coin will be driven by its "use case." My discussion will focus on crypto projects that seek to increase efficiency and transparency, and lower the price customers pay as they address specific customer needs. With this foundation, investors and traders will be able to identify the most promising coins in which to invest and trade.