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World's First Household Name Brand in Cannabis
Released on Tuesday, February 8, 2022•CANNABIS INVESTMENTS
Irwin Naturals sells its products in 100,000 outlets, including Walmart, Costco, and Whole Foods, and is recognized by over 80% of US households. This presentation will cover the company's Coca-Cola first-mover expansion into cannabis and psychedelics-based mental health treatment. Klee Irwin will address how to leverage brand equity in a disruptive new space and how to remain profitable during the expansion phase while keeping consumer prices low and accessible.
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