Bobby Lee photo


Bobby Lee

Founder & CEO,


About Bobby

Bobby Lee is author of the Wall Street Journal bestseller, The Promise of Bitcoin. He is also the founder and CEO of Ballet, the cryptocurrency company behind the innovative REAL Series cold storage card. Launched in 2019, this self custody card is the world’s first-ever non-electronic cold storage with multicurrency and NFT support, requiring no setup. Ballet aims to bring true global adoption to Bitcoin and cryptocurrency by making it easy, safe, and reliable for everyday people to store and manage their digital assets.