Mercado Libre: Latin Shopping

08/29/2013 10:00 am EST

Focus: GLOBAL

Rudy Martin

Editor, Investing Insight

From its home office in Argentina, this company is making e-commerce available to businesses and consumers in South and Central America, reports Rudy Martin, editor of Latin Stock Investing.

The aggressive firm, Mercado Libre Inc. (MELI), has been firming its franchises in the various nations it serves, by customizing its various local services to conform to the prevailing cultures of the countries.

The company operates in Brazil, Argentina, Mexico, Venezuela, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru, Portugal, and Uruguay.

It expedites the sales process using a proprietary MercadoPago online payment capability that resembles the PayPal system available in other parts of the world.

MELI also offers a proprietary MercadoShops software-as-a-service, fully hosted online Web store solution, in addition to making available to vendors its MercadoShops that they can use to set up, manage, and promote their own online Web stores.

This is in addition to a suite of services with names such as its MercadoClics service, which enables retailers and vendors of small and medium brands, and various other consumer brands, to promote their products and services on the Internet.

The firm also allows advertisers to place displays on it's MercadoLibra portal to promote their offerings.

The strength of MELI's interactive commerce capabilities were apparent in an outstanding second quarter earnings report the firm released on August 1.

The firm's merchandise volume, for the three months, ended June 30 totaled $1.73 billion, up 32.8% from a year ago, while payment volume of $577.9 million for the period was 40.4% ahead of a year ago (percentages based on US dollar totals.)

The e-commerce firm's net revenue of $112.2 million for the quarter was 26.3% ahead of the same period in 2012. We have added the stock to our model portfolio.

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