Trading with Cody: Secular Revolutions

07/31/2020 5:00 am EST

Focus: STRATEGIES

Cody Willard

Publisher, TradingWithCody.com

My approach to investing is to try to find the most innovative companies in the most disruptive and revolutionary industries before the rest of Wall Street recognizes these "Secular Revolutions" — and to invest in these opportunities at reasonable valuations, asserts Cody Willard, editor of Trading with Cody — and a participant in the upcoming MoneyShow virtual event, August 3-5. Register for free here.

There are two types of growth, secular and cyclical. Cyclical growth happens when a company and/or a market see upside along with the broader economic cycle.

Energy companies, metals markets, chemicals, housing and many commodities fall into this type of category. That is, when times are good, so too will their businesses likely be good and when times are bad, all the boats sink together.

Secular growth, on the other hand, happens when a nascent industry is taking off, about to grow into revolutionary proportions as it displaces old business models and technologies. Two factors contribute to an industry’s secular growth: Entirely new demand is created and demand from other industries is taken.

Netflix, YouTube and other web/app video sites, for example, are contributing to more people consuming more video than ever before. But people are also spending some of the time that they used to spend watching network and cable television on Netflix (NFLX) and YouTube. That’s a double shot of growth for the web/app video industry.

The key to long-term outperformance and making big money in the stock market is find and own the best and most revolutionary companies who are disrupting or creating new marketplaces that will have huge growth ahead — huge secular growth ahead.

When you’re looking at long-term, revolutionary-type investments, you’re obviously trying to find markets and companies that are growing quickly and with huge potential in front of them.

Four of my highest-profile biggest winners over the years, Amazon (AMZN), Google (GOOGL), Facebook (FB) and Apple (AAPL), are four of the most disruptive, innovative companies on the planet.

Each of the four have clearly disrupted not just retail, not just search, not just PCs and not just social interaction. They’ve literally revolutionized how we live. What are some of the traits we should be looking for to try to find the next Revolutionary Companies to invest in?

Realize, too, that even for these four huge winners in the Tech Revolutions we try to invest for, each of those stocks at one point was down big for many months or even years at a time.

My Trading Rules

All this is to underscore how important several of our rules really are:

  • Analyze and invest in the very best technology revolution drivers you can find.
  • Trade around the near-term fluctuations.
  • Believe in your analysis even when the markets don’t.
  • Know the importance of eco-system/platform, virtuous cycles, lock-in, switching costs, and critical mass.

What are some of the most innovative sectors that are becoming platforms that we should to be investing in? Space, Artificial Intelligence, Virtual/Augmented Reality, Drones/Driverless vehicles, Robotics, Cryptocurrencies, Wearables, Internet-of-Things…and other industries/platforms/offshoots that don’t even exist yet.

Innovation is key to growing our economy, our society, and, if we can find great innovative companies, to invest in, we can make a lot of money. I continue to hold the big four platform plays I mentioned above and am always trying to find the next one.

There are tens of thousands of publicly traded companies out there to choose from and only a few dozen or so will Revolutionize our world. My goal is to try to find a few more ten-bagger secularly growing revolutionary tech companies that will create trillions of dollars in value over the next five or ten years.

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