It’s no secret that we humans can be a vain bunch. We want to turn back the hands of time as we age. That’s why elective cosmetic surgery has surged past pre-pandemic levels, notes Jimmy Mengel, editor of The Profit Sector.

Almost 30% of clinics have noted that their business has doubled since 2019. A major motivation for the rise is what is called the "Zoom Effect". People — especially women between 31 and 45 — have become incredibly self conscious on those virtual meetings that have replaced the day-to-day, in person ones.

The key difference? You are staring at your own face for hours on end. Yikes — every wrinkle, pimple and imperfection you’ve ever had is literally staring you in the face.

One objection to plastic surgery is that going under the knife sounds scary, is painful and carries some dangerous side effects. However, one company is seeking to change that with the least invasive procedures currently available. 

Israel-based InMode Ltd. (INMD) is a leading global provider of innovative medical technologies. Instead of using invasive elective surgeries, the company develops, manufactures, and markets platforms that harness novel radio-frequency (RF) based technology.

In essence, a doctor will use a wand that is connected to a machine that creates radio waves. They will pass the wand over your body to apply those radio waves to your skin — safely and rather painlessly. These deep "subdermal” radio-frequencies are used to do everything from facelifts, eye tightening and remodeling tissue and fat. No knives required.

InMode has just posted record quarterly revenue and just signed actress, model and influencer Eva Longoria as its global brand ambassador to grow the company overseas. As the population ages and the trend of cosmetic surgery continues, InMode is in a great position for 2023 and beyond.

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