Showing my readers how to use dividends to build wealth and unlock streams of income is why I write my letter. When I recommend a stock for its dividend, I always try to ensure that I’m not overpaying. I don’t, however, try to time the market. But sometimes a dividend stock will get hit with a big price move. And if you find a good dividend stock that’s on sale, it can really boost your yield, like with Sinclair Broadcasting (SBGI), explains Kelly Green, editor of Dividend Digest.

Why? The lower your buy price, the higher your yield will be. That means your money is working harder for you. You’ll still earn the same amount of income per share, but you’ll be getting the shares at a lower price. Who doesn’t love a good bargain?

Here’s a look at a recent example: At the beginning of September, broadcast stocks started to crash. SBGI fell 21%, for instance:

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Nexstar Media Group (NXST) also dropped 19%. And they weren’t alone. Warner Bros. Discovery (WBD) lost 16%, Paramount Global (PARA) fell 13.7%, and Comcast Corporation (CMCSA) sank 4.8% during the same time.

Just two weeks later, though, the entire group of stocks had recovered. So, what caused the selloff?

The Walt Disney Co. (DIS) pulled its programming from Charter Communications (CHTR) on August 31 over a disagreement about future carriage fees. These are the fees that Charter pays to Disney so its customers have access to channels associated with ESPN, ABC, and Disney. The negotiations reached a stalemate as DIS pushed for a more traditional fee model and CHTR wanted a more flexible model.

But an agreement reached last week is predicted to “reshape the media landscape.” Charter has proposed a new type of cable TV bundle that combines access to Disney’s most popular channels, like ESPN and FX, with ad-supported versions of its streaming services. It’s an attempt to offer the best of both worlds: cable and streaming in one bundle.

The deal reflects the ongoing transformation of an industry. But in the end, nothing fundamentally changed with these companies. Investors reacted to the news and shares dropped. If you had owned these shares, you could have overreacted, sold, and taken a loss when it wasn’t necessary.

I followed this story because Paramount and Sinclair are both on my watchlist. I’m a big fan of Taylor Sheridan’s shows on Paramount, like millions of other people. And when I recommended Sinclair to my readers back in 2012, they were able to double their money in just four months!

On September 7, Sinclair shares hit a low of $9.81. It was the first time the stock had traded under $10 in 10 years. That boosted its yield from 7.7% to a whopping 10%. What an opportunity! Shares are now back over $12 with a yield around 8%.

I still have some reservations about Sinclair, but this was the opportunity of a decade. If you keep your eyes open, you might be able to find some rare buying opportunities amidst the noise.

Recommended Action: Buy SBGI

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